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Mkt 421 Final Answers Essay

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Below is an essay on "Mkt 421 Final Answers" from Anti Essays, your source for research papers, essays, and term paper examples.

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1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix?

A. Product

2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?

D. Place

3) Marketing strategy planners should recognize that:

D. target marketing is not limited to small market segments

4) Target marketing, in contrast to mass marketing,

D. focuses on fairly homogeneous market segments

5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable

B. market segmentation


6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

B. Market segmentation


7) Marketing research which seeks structured responses that can be summarized is called

B. quantitative research


8) One of the major disadvantages of the focus group interview approach is that

B. it is difficult to measure the results objectively


9) When focus group interviews are used in marketing,

D. the research conclusions will vary depending on who watches the interview whether online or off-line

10) Focus groups

B. yield results that are largely dependent on the viewpoint of the researcher


11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he...

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