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Mkt 571 Week 3 Quiz Assignment Essay

  • Submitted by: StudenteHelp
  • on August 6, 2015
  • Category: English
  • Length: 985 words

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Below is an essay on "Mkt 571 Week 3 Quiz Assignment" from Anti Essays, your source for research papers, essays, and term paper examples.


MKT 571 Week 3 Quiz

Most new-product activities are devoted to
• introducing backward integration
• changing the target markets
• improving existing products
• changing the existing market dynamics

Which of the following is the best example of a new-to-the-world product?
• Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
• Kids-Med, a company that produces childcare products, launches a non-contact thermometer
• Walmart, the retail giant, opens new stores in an underdeveloped African country
• Pestorica, a publishing company, decides to launch a new sports magazine

Find the quiz answers here MKT 571 Week 3 Quiz

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
• Interoperability
• Mass customization
• Reverse engineering
• Backward compatibility

Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
• Sharing services
• Using brand symbols
• Working with larger groups
• Cultivating non-peak demand

Which of the following is most closely related with the organic growth of an organization?
• Developing new products from within
• Increasing productivity of employees
• Acquiring a product or service brand
• Increasing the operational profitability

To download the complete answer check   MKT 571 Complete Quiz

When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
• ease of use
• technology intensity
• adaptability
• customer training

Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate...

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