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Cadbury's as we know it today started from humble beginnings in Bull Street, Birmingham. A shop was opened by John Cadbury in 1824. It did not start as a confectionery shop but sold tea and coffee and home made drinking chocolate or cocoa which he made himself for his customers.John Cadbury moved into the manufacturing of drinking chocolate and cocoa. By the early 1840's Cadbury operated from a factory in Bridge Street and went into partnership with his brother Benjamin. 'Cadbury Brothers of Birmingham' .Today Cadbury Schweppes is the largest confectionery company in the world, employing more than 70,000 employees. In 2006 the company had over $15 billion in overall sales. In March of 2007, Cadbury Scheweppes announced that it intends to separate its confectionery and beverage businesses. With almost 200 years in the business, Cadbury Schweppes will continue to prosper in the coming decades.

Vision                                                                                                                                                               Working together to create brands people love' is at the heart of our purpose and values statement. For us, it captures the positive, collaborative aspects of doing business and recognises the emotion, attachment and values associated with our brands. In the past few years, like many other companies, we have been thinking again about what it means to act responsibly in a changing world. We have introduced new policies and new systems to meet the changing expectations that society has of business. New thinking and innovation have strengthened our approach and this has proved an enduring point of difference for Cadbury.
Cadbury’s mission statement says simply: ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’

  * to make lots of chocolate.
  * improve the quality of their...

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  • Submitted by: NURHAYATIE
  • on February 19, 2012
  • Category: Business and Economics
  • Length: 1,525 words
  • Views: 362
  • Popularity Rank: 374536
  • 1 rating(s)

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