THE IMPACT OF BRANDING ON CUSTOMER LOYALTY.
We hereby declare that this research was completed as a result of our personal effort under the supervision of the undersigned and that all works consulted have been acknowledged.
We do declare that all references cited have been acknowledged. Thus, sources of knowledge, ideas and theories from authors and publications are acknowledged.
“How sweet the name of Jesus sounds in a believer’s ear”. God has made it a reality therefore our first and foremost thanks go to the Almighty God for the life He has given us each day and seeing us through all levels of our education. Whoever we are today is by His grace.
Our deepest gratitude goes to our family, who supported us both financially and spiritually. Their advice and counseling had impacted so much on us that sometimes we wished they were immortal. Our relatives we say thank because all this wouldn’t have been a reality without you on our side.
We also thank all our lectures at Accra Polytechnic, especially our Head of Department (Marketing), Mr. Kwame Adu-Gyamfi our Supervisor, Mr. Allan Ocansey for reading through this script and making the necessary corrections. For all the problems we caused you, the persistent phone calls, you never denied us your help.
We also express our sincere thanks to the Case study Company’s management (Promasidor Ghana Limited) especially to Mr. Festus Tettey and Mr. Isaac Mai; it was as if we had known you all our lives. Your advices and prompt attention had made this a reality. We are grateful for your cooperation and the assistance offered us during our research.
Finally, special thanks also goes to all our class mates and friends who did all they could to put smiles on our faces always. We are grateful for all the support you gave us during our time with you, you will never be forgotten.
I dedicate this piece of work to our...