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Operations Management Essay

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Below is an essay on "Operations Management" from Anti Essays, your source for research papers, essays, and term paper examples.

Case 2 The Pert Mustang
Roberts Auto Sales and Services (RASAS) consists of three car dealerships that sell
and service several makes of American and Japanese cars, two auto parts stores, a
large body shop and car painting business, and an auto salvage yard. Vikky Roberts,
owner of RASAS, went into the car business when she inherited a Ford dealership
from her father. She was able to capitalize on her knowledge and experience to build
her business into the diversified and successful mini-empire it is today. Her motto,
“Sell ‘em today, repair ‘em tomorrow!” reflects a strategy that she refers to in private
as “Get ‘em coming and going.”
Roberts has always retained a soft spot in her heart for high-performance
Mustangs and just acquired a 1965 Shelby Mustang GT 350 that needs a lot of
restoration. She also notes the public’s growing interest in the restoration of vintage
Roberts is thinking of expanding into the vintage car restoration business and
needs help in assessing the feasibility of such a move. She wants to restore her 1965
Shelby Mustang to mint condition, or as close to mint condition as possible. If she
decides to go into the car restoring business, she can use the Mustang as an exhibit
in sales and advertizing and take it to auto shows to attract business for the new
Roberts believes that many people want the thrill of restoring an old car
themselves but they do not have the time to run down all the old parts. Still, others
just want to own a vintage auto because it is different and many of them have plenty
of money to pay someone to restore an auto for them.
Roberts wants the new business to appeal to both types of people. For the first
group, she envisions serving as a parts broker for NOS (new old stock), new parts that
were manufactured many years ago and still packaged in their original cartons. It can
be a time-consuming process to find the ring part. RASAS could also machine new
parts to replicate...

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"Operations Management". Anti Essays. 16 Dec. 2018


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Operations Management. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Operations-Management-320496.html

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