Date: Name of Student
Marketing is used as a tool to create awarness among the people and and it is the process of communicating with the customers about the particular product or services. Main elements of maketing are the Four P’s Product, Price, Place and the Promotion. Its very important to identify, select, and develope a Product, determinaton of the Price, selection of distribution channel to reach the customer’s Place, and the final step development and implementation of Promotional strategy.
The importance of travel and tourism industry as a major contributor to the economic and social health of nations throughout the world has significantly increased. Travel and tourism is now commonly viewed as a major source of employment. This is best achieved through the undertaking and implementation of a strategic tourism planning. Unlike other major industries, Tourism is highly fragmented. A planned approach to tourism product development and marketing is essential if the country’s tourism sector is to realise its full economic potential. The tourism sector plays an important role in driving the economy.
Today, tourism is a source of national income and population. Most of Asian countries regard tourism as one of the important economic sector of the economy. WTO in its Tourism 2020 Vision study, predicted that by 2020, Asia, in particular the East Asia and the Pacific, will become the second-most visited region of the world and with South Asia, will have one of the highest rates of growth in tourism arrivals. Becoming a recognized destination presents a difficult marketing challenge and...