PepsiCo – Gatorade
December 6, 2011
The Gatorade Corporation has been manufacturing nutritional sports drinks and power bars while at the same time, educating coaches, athletes, and parents on the value of proper hydration and eating habits. Gatorade is a subsidiary of the Quaker Oats company which is parented by PepsiCo. Separately, each one of these companies have commanded success over the decades, however the concentration here will be on the Gatorade Corporation with brief snippets back to PepsiCo.
Gatorade has been a mainstay in the world of athletics since its development in 1966 and has proven time and again, the necessary importance of assisting athlete’s to perform at their optimal level. Gatorade has been endorsed by many famous sports figures including former NBA player and now current Charlotte Bobcats owner, Michael Jordan, Peyton Manning of the NFL, Derek Jeter of the MLB, and NASCAR Champion Jimmie Johnson to name a few.2 Since its inception, Gatorade has expanded worldwide invading more than eighty countries with over thirty flavors in the United States and more that fifty flavors internationality.
Gatorade is the Official Sports Drink for the NFL, NBA, MLB, WNBA, AVP, MLS, MLL, along with numerous colleges and universities across the United States. Further, Gatorade sponsors the New York and Boston Marathons, the Chicago Triathlon, the Ironman World Championship and developed the in-car hydration system for NASCAR.
Gatorade was developed in 1966 at the request of then University of Florida assistant football coach, Dwayne Douglas who wanted to know why his football players lost so much weight during practices and games but voided extremely little urine. Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free, and Dr. Alejandro do Quesada all collaborated on this project, determined to discover the reason why the players lost so much water while participating in the heat and why the players became fatigued...