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Play N Trade Franchise Paper

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Play N Trade Franchise Research
Timothy Followell
Introduction to Business 101-01H
Instructor: Michael Kleinhenz
Ivy tech Community College

Play N Trade Franchise Research
The franchise I would choose is Play N Trade. Play N Trade that offers buying, selling, trading and repairing of mobile entertainment and video game products and services. Their mission statement is “. To establish Play N Trade as a unique, interactive and social environment that creates an opportunity for success with each and every franchise partner. We strive to develop strong industry alliances, build enduring community relationships and spawn raving fans.” ("Why play n," )
According to the marketing section of the Play N Trade website, the business offers the following in potential resources:
· An online digital library of professionally designed materials
· Our own in house marketing team
· Online catalogue of PNT promotional items for all things PNT
· An eye popping vehicle wrap program
· A PNT owners intranet for sharing of best practices
· Customization of your own local website
· Email marketing and text messaging campaigns
· A customer rewards loyalty program
· In store digital advertising
· Attention grabbing blimps, dancing men, flex blades, sign walkers, banners, sky busters, and yard signs
· International and local gaming tournaments
· Brand assets from Sony, Microsoft, Activision, Sega and Nintendo to name just a few
Play N Trade offers absentee ownership but currently 100% of current franchises are owner/operator.
The total investment of a traditional store front ranges from $207-$317k (excludes ongoing site rental). This amount covers franchise fee, initial product order, training, fixtures, merchandising for the store and working capital. In order to buy a Play N Trade franchise, you must have a minimum credit score of 650 and a net worth of $250K. The net worth requirement also includes a minimum of $60K in liquid assets. If there...

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