Activity 1: Possessions (1 page limit: use approximate space provided)
Name: Lisha Wang
Student Number: 21249461
Tutorial day and time: Wednesday 2pm
Choose a possessions that defines who you are (paste a photograph of the possession on page 2 of this form).
Describe your possession.
iPhone 6, a sliver Smartphone that with 4.7 inch display (16GB). Compared with iPhone 5, iPhone 6 has 1.5-micron pixels and ƒ/2.2 aperture which is most popular camera in the world that can choose capture 1080p HD at 60 fps, 240-fps slow motion and time-lapse video with thinnest profile and most advanced Multi-Touch display.
The price is from $869（the end of 2014）.
Describe how this possession defines who you are.
iPhone 6 represent that I am a fan of Apple smartphone and prefer silver colour than others. The main reasons I choose it which has high quality pixels camera and Multi-Touch display. Moreover, it has better performance and long battery life. Although I am not a professional photographer, I would like to choose a high quality smartphone to take wonderful picture share with my social media like QQ or WeChat. It also has 4G network connection to login social as fast as. Compared with Samsun, iPhone has more quickly clip and beautiful screen. It fulfil all of I need.
What needs does it fill (Maslow’s hierarchy: page 44)
As a smartphone, it fulfil personal demand with the high quality clip, screen, camera and good network connection. Moreover, its profile fulfil personal ego. It convince to connect with others by social media.
What is the most likely segment for this product, in terms of loyalty or usage? List the segments demographic and psychographic/lifestyle characteristics?
The most likely segment are both loyalty and usage. Apple is big brand in technology area, and Apple system is easy to handle and use. Apple system is advance innovation for the whole company. When the first iPhone was coming which was beginning of smartphone that...