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Promotion Campaign Guideline Essay

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Below is an essay on "Promotion Campaign Guideline" from Anti Essays, your source for research papers, essays, and term paper examples.


Report 1: Industry/Company Review
  * Description of the industry our product competes
  * Size
  * Growth
  * Current trends
  * Development
  * Key factors
  * Snapshot of the company
  * Brief history
  * Present status
  * Product lines
  * Sales history
  * Target markets
  * Current marketing mix
  * Other factors makes company what is today
Report 2: Product Review/Buyer Analysis
  * Description of the service that is focus of your campaign plan. Emphasis on:
  * Products sales history
  * Market share
  * Strengths
  * Weaknesses
  * Key benefits
  * Brand image
  * Other important factors
  * Identification of various market segments and user profile and a description of consumer decision process and important factors influencing brand selection.
  * Who buys the product, service, who is the decider, influencer?
  * What are the demographic, geographic, psychographic and behavioral factors?
  * Is buying behavior characterized by extended or limited problem solving?
  * Is the product/brand a high involvement or low involvement purchase?
  * In short: What are the key factors that influence buyer behavior for this service?
Report 3: Competitive Review
  * Identification of important direct and indirect competitors. Focus on:
  * Sales
  * Market share
  * Growth
  * Key benefits
  * Positioning
  * Advertising
  * Promotion budget
  * Promotion program mix
  * Message
  * Media strategies
  * Overall assessment of strengths and weaknesses
Report 4: Segmentation, Targeting and Positioning
  * Which of the market segments will be the target market for this campaign
  * What will be our positioning strategy?
Report 5: Communications Objectives & Budget Request
  * Objectives of our campaign as they relate to brand awareness, knowledge and interest, favorable attitudes and image, and purchase intentions?
  * How much money do we need...

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MLA Citation

"Promotion Campaign Guideline". Anti Essays. 18 Dec. 2018


APA Citation

Promotion Campaign Guideline. Anti Essays. Retrieved December 18, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Promotion-Campaign-Guideline-528740.html

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