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Qualitative Techniques in Decision Maki Essay

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ngQualitative Techniques: -
As the name indicates Qualitative Techniques are methods that do not involve measurement or statistics. Qualitative methods are ways of collecting data which are concerned with describing meaning, rather than with drawing statistical inferences.
Some of the qualitative techniques are
  1. Interview
  2. Focus Groups
  3. Observation
  4. Case Study Analysis
An interview is a conversation between two or more people where questions are asked by the interviewer to provoke facts or statements from the interviewee. Interview is a type of qualitative technique in which the focus is on knowing and gathering the details from the person that is currently doing the job.
Types of interviews
  1. Informal, conversational interview: - In this no predetermined questions are asked, in order to remain as open and adaptable as possible to the interviewee’s nature and priorities.
  2. General interview guide approach: - In this the intent is to ensure that the same general areas of information are collected from each interviewee. This provides more focus than the conversational approach, but still allows a degree of freedom and adaptability in getting the information from the interviewee
  3. Standardized, open-ended interview: - The same open-ended questions are asked to all interviewees. This approach facilitates faster interviews that can be more easily analyzed and compared.
  4. Closed, fixed-response interview: - all interviewees are asked the same questions and asked to choose answers from among the same set of alternatives. This format is useful for those not practiced in interviewing.

Focus Groups
A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or...

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