RACV is proud of its rich history, which began on 9 December 1903 at the Port Phillip Club Hotel. The Club was established to serve the Victorian community, promote and advocate for motor cars and provide facilities and services for members. Since its foundation in 1903 RACV has steadfastly honoured these aims. There has been continuity of service in the services and products offered to members, with RACV positioned as the state’s peak advocacy body on all motoring and mobility issues and taking a leading role in motor-related educational and environmental issues. There are currently 29,000 club members and over 2 million members. The first club facilities were offered to members in 1904, using space within the Reform Club at 243 Collins Street. Now the Club offers a five-star City Club, a Country Club at Healesville and five resorts.
RACV’s community engagement programs provide financial, in-kind and volunteer assistance to a wide range of Victorian charitable and community organisations. RACV offers a range of car insurance covers to suit all sorts of needs, from complete care car insurance to basic third party insurance.
Although RACV has concern in many fields such as roadside assistance, road safety and car insurance which include smash repair. This report will focus on car insurance. RACV has many competitors in Australia such as AAMI, Bingle and NRMA etc. but the biggest and strongest competitors among them is AAMI which was establish in 1970.
The increasing of vehicles in Victoria and Australia, RACV in general now has many opportunities to improve their revenue. Increasing vehicles mean increasing accident by this table below