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Refresh Juice Essay

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Below is an essay on "Refresh Juice" from Anti Essays, your source for research papers, essays, and term paper examples.

PRODUCT NAME: …………………………..………REFRESH   JUICE

 









Vision Statement
To provide the standardized products in food industries and develop a healthy nation in Pakistan
Mission Statement
To lead in the food industry and capturing the greater share in the market by meeting customers, suppliers and distributors needs












Labeling



Packaging








Branding










Market leader


Challenges from leader


Sweet spot

• Pulp amount
Nestle pulp amount is 12% of total we added 15% of pulp amount so out product taste and quality is better than others.
• Packaging
We used bottles for packaging because it is less costly than tetrapackaging.
• More quantity in low price
REFRESF NESTLE
250ml RS.15 RS.30
500ml RS.60 RS.70



OBJECTIVE

• Who are the buyers of fruit juice products are high & upper level income groups?


• Which of the market segments to be targeted?


• What are the proportion sales of imported fruit juices in the local market?


• What is the growth rate of demand of juices in the market?


• What is the distribution channels being followed in the market?


• What are the major competitors for the proposed product?


• What is the ratio of the profit margin for sellers?


• What is the pattern of sales according to the geographical distribution of the country?


• What is the price consumers are willing to pay for different stock keeping units?


• How can the potential customers can be convinced


MARKETING & MARKETING PLACE

SUPPLIERS……………….Farmers
COMPANY……………..Refresh and co.
COMPETITORS    
• Nestle
• Shezan
• Fresher
Comparison with other juice products
Quantity Refresh Juice nestle
250 ml Rs. 10 Rs. 30
1 liter Rs. 60 Rs. 70











PRODUCTION PROCESS



Production Machinery










Labeling Machine

Packaging Machinery








Ingredients:
• Purified water
•...

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MLA Citation

"Refresh Juice". Anti Essays. 16 Dec. 2018

<http://parimatch-stavka7.com/free-essays/Refresh-Juice-320982.html>

APA Citation

Refresh Juice. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Refresh-Juice-320982.html


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