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Research Method Essay

  • Submitted by: agnesyulita
  • on January 24, 2013
  • Category: English
  • Length: 3,669 words

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Below is an essay on "Research Method" from Anti Essays, your source for research papers, essays, and term paper examples.

ABSTRACT

Marketing communications is one of the most important marketing activities and provide a major influence on the level of consumer awareness and knowledge of a product or brand, which resulted in the purchase action. The end result of good communication and effective marketing are increasing brand image and an increase in sales of enterprise products. Brand placement strategy (brand placement) is one example of alternative strategies that can be used by marketers in the implementation of marketing communications. From a variety of marketing research experts, case studies and field data - data in the field proves that brand placement strategy is more effective than the use of advertising on conventional media (traditional). Of various descriptions, examples, and explanations of the concept of brand strategy and its implementation in the field placement, brand placement strategy worthy of consideration by marketers as one of the alternative strategies in marketing communications activities.



Table of Contents

  1. Introduction………………………………………………………………….
      2.1 Background of the Issue ……………………………………………....
      2.2 The Issue ……………………………………………………………....
      2.3 Purpose of the Study …………………………………………………..
      2.4 Motivation of the Research ……………………………………………
      2.5 Contribution of the Research ………………………………………….
  2. Theories and Hypothesis Development ……………………………………..
      3.6 Theories ……………………………………………………………….
      3.7 Previous Research and Hypothesis Development …………………….
  3. Research Method …………………………………………………………….
      4.8 Sample …………………………………………………………………
      4.9 Empirical Model……………………………………………………….
  4. References …………………………………………………………………..



















  1. Introduction
      2.1 Background of the Issue
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Citations

MLA Citation

"Research Method". Anti Essays. 18 Dec. 2018

<http://parimatch-stavka7.com/free-essays/Research-Method-392812.html>

APA Citation

Research Method. Anti Essays. Retrieved December 18, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Research-Method-392812.html


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