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Revenue Management Essay

  • Submitted by: Tiasha
  • on September 18, 2012
  • Category: Social Issues
  • Length: 3,880 words

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Below is an essay on "Revenue Management" from Anti Essays, your source for research papers, essays, and term paper examples.

REVENUE MANAGEMENT:
A CASE STUDY




EXECUTIVE SUMMARY

Revenue Management and Yield Management are sophisticated approaches to managing sales based on a detailed analysis and monitoring of demand in todays hotel industry. Recent researches related to the U.K. and Scottish visitor attraction center has indicated that more sophisticated approaches to issues pertaining to the pricing, revenue and yield per visitor are likely to be forth coming. In this report, the external operating environment of the Oxford Group of Hotels are evaluated for developing a forecast for future development and to formulate revenue management approaches using the hotel’s different market segments and its range of services. The external environment was studied with the help of the STEEPLE (Socio-Cultural, Technological, Economic, Environmental, Political, Legal, Ethical) model. Future business developments for the hotel included globalization on a large scale. Effective revenue management techniques such as pricing, market segmentation and service enhancements were applied to the hotel.






















CONTENTS


TOPICS                                                                                                       PAGE NOs.

1. INTRODUCTION                                                                                     3
1.1. Aim                                                                                                       3
1.2. Objectives                                                                                           3

2. THE EXTERNAL ENVIRONMENT                                                     4

3. FORECASTING                                                                                         7

4. REVENUE MANAGEMENT                                                                   9

5. CONCLUSIONS                                                                                         11

6....

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Citations

MLA Citation

"Revenue Management". Anti Essays. 8 Dec. 2018

<http://parimatch-stavka7.com/free-essays/Revenue-Management-310092.html>

APA Citation

Revenue Management. Anti Essays. Retrieved December 8, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Revenue-Management-310092.html


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