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I. Viewpoint
This aspect covers the people involved in the case study. The following people mentioned has contributed significantly on the said corporation.
1. David Generoso – A philosophy graduate of a sectarian university and began his career as a salesman in Central Luzon for a wide number of multinational corporations. Later on, he established his own corporation, Generoso Pharmaceuticals & Chemicals. He apparently assumed as the president of the company. His hobbies of formulation medicines and other researches in other countries lead the corporation to expand the variety of his products.
2. Elizabeth Reyes – She is the wife of David Generoso. A licensed nurse and certified public accountant, she handles all the controllership and treasury functions of GPC. Her conservative cash management policies ensured the company’s continued healthy financial state through strict financial controls and sound founds management.
3. Rafael Buenaventura – He is a fellow salesman like David. The two of them are business associates and later on they established the company together. He assumed the position as the general manager of GPC.
4. An American Principal – An American from prestigious American club came into GPC as a supplier of raw materials. He later on proposed that GPC engaged in the contract manufacturing of pharmaceutical products from both the domestic and export markets that leads to technology transfer and Generics Act.

II. Timeframe

1978 GPC was established in Tarlac.
1979 Total number of sale representatives is five.
1980 Total number of sale representatives is twelve.
1981 Total number of sale representatives is twenty-five.
1982 GPC was incorporated.
Total number of sale representatives is fifty-three.
1983 GPC had total assets of P12 million.
GPC had a sales manager.
GPC started its own line of pharmaceuticals
David went to US and other European countries to learn more about pharmaceuticals where he invented a raw material.

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