October 3, 2013
Choosing an airline to fly is a very important decision to make. Whether one is flying to a vacation spot or traveling for business, Southwest dedicates itself to provide low prices and have the best customer service. Looking into what makes a company successful not just with the profitable side but also with its employees and customers take a great deal of research and areas to cover. Team A will start by introducing the company and providing background information on when and where the company got started. There will be a brief section on what services are offered and how these services have changed over the past 40 years and an in-depth look at the past five years of financial improvements the company has made to stay on top as a constant increase in profits. From there the discussion will branch into the corporate life of the company and how the management has lead the company towards such a rewarding life and the different strategies used to keep employees happy and customers coming back. While looking into what keeps the employees happy the team will discuss the different motivational strategies used by the management to help keep productivity increasing and retention high. There will be a brief analysis of the overall status of the company and how using Southwest as an example, many businesses can use similar models to expand and grow their own companies into a company that has happy employees and repeat customers.
On June 18, 1971 Herb Kelleher and Rollin King founded Southwest Airlines which is now the biggest low fare airline in the world. Starting out in Texas the company serviced three cities; Houston, Dallas, and San Antonio. In 1989 the company hit the millionaire bar and from there became the first company to offer frequent flier miles, senior discounts, fun packs, and fun fares. Starting in 1980, the company held a four-year streak ranking number one in customer...