At the back of every speakers mind are thoughts about how they could appeal to the audience. As stated in the book, good speakers are audience-centred, ones who know how to keep their audience engaged and give them the speech that makes the audience approves. However, a good speaker knows the audience well by analyzing the demographics of an audience, this being age, gender, race and ethnicity. This thorough analysis is called demographic audience analysis. I know that my audience will be students from the University of toronto part of accounting and finance, all keeping in mind a goal of trying to pursue a career in the area of business. There will be students from an array of diverse cultures and ethnicities between the ages 18-20. Many will be from different religious backgrounds, this being another important factor to consider for the reason that the topic chosen doesn’t embrace any offence to the listener. For example, talking about the nutritional factors of eating pork wouldn’t apply to Muslims because of their religious dietary restrictions. My high school had a public speaker come in to talk about depression. It was a very informative speech, the public speaker herself sharing her own story and struggle with depression engaged. She explained that she was in high school when she began contemplating suicide because she couldn’t handle the stress of school and home. This had moved people because they felt they were her in her shoes and they desperately wanted a way out.People are egocentric. They pay closest attention to messages that affect their own values, their own beliefs, their own well-being.” Many students listened to the public speaker because they had an emotional attachment to the issue because it affected their own well being.