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Strategic Management Capstone Essay

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THE UNIVERISTY OF TOLEDO
        COLLEGE OF BUSINESS ADMINISTRATION






CASE ANALYSIS PROCESS



STRATEGIC MANAGEMENT CAPSTONE





BUAD 6900 – 001 Fall 2004






The University of Toledo – College of Business Administration
BUAD 6900 – 001
Dr. Tim Schramko



Strategic Planning Process – Case Analysis


The Strategic Planning Process:

The Strategic Planning Process involves numerous steps in evaluating the effectiveness of a firm’s performance relative to its competitors.   To assess each of the components of a business, selected evaluative tools must be used.   The tools are meant to serve as guidelines and not specific decision points.   Management must decide upon the most appropriate pathway for the firm to follow given the input from both the internal and external environment.

The I/O Model [Industrial Organization] advances the notion that the external environment plays the major role in deciding the firm’s strategic actions.

The Resource-Based Model states that the internal environment, in terms of its resources and capabilities, is more critical to the determination of strategic actions than is the external environment.  


        I/O Model     Resource-Based Model








A firm exits in an Industry.   In this industry, there are five main forces that suggest an industry’s profitability (its rate of return on invested capital relative to its cost of capital):

• Suppliers
• Buyers
• Competitors
• Product Substitutes
• Potential Entrants

The industry’s structural characteristics are important to understand in order to position the firm to compete effectively.






Key to the evaluation of a firm’s internal and external environments are the following evaluative tools.   Each must be thoroughly considered before a strategic action can be taken.  

Mission statement Analyze the Mission Statement and its components

SWOT analysis Conduct a Strengths, Weaknesses, Opportunities and...

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