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Strategic Management Issues of Multinational Companies Mn Cs a Case Study on Coca Cola Company

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A global perspective is a matter of survival for businesses. Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non- alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries. Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca- Cola products. It operates in 46 U.S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands. Coca-Cola is the non alcoholic bottled beverages. ORIGIN OF THE REPORT We are lucky to say that our honorable course teacher Md. Muzahidul Islam Lecturer, Department of Management Studies, Faculty of Business Administration and Management, assigned us a report on “Strategic Management Issues of Multinational Companies (MNCs): A Case Study on Coca-Cola Company”. This report is prepared on the basis of secondary data.
OBJECTIVES OF THE STUDY
2. Strategic Management Issues of Coca-Cola Company Every successful study should have specified and well-defined objectives. A careful statement of the objective helps in preparing a well-decorated report facilitating others to take decision on it. The specific objectives of the study are to have knowledge about-  To know about the strategic management issues of multinational companies  To know about the strategies of the multinational companies  To characterize the challenges of international strategic management  To know about the international strategic management process  To identify and characterize the levels the international...

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"Strategic Management Issues of Multinational Companies Mn Cs a Case Study on Coca Cola Company". Anti Essays. 12 Dec. 2018

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Strategic Management Issues of Multinational Companies Mn Cs a Case Study on Coca Cola Company. Anti Essays. Retrieved December 12, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Strategic-Management-Issues-Of-Multinational-Companies-348929.html


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