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Strategy Management Essay

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Graduate School of Management
Polytechnic University of Puerto Rico

















Strategic Audit of a Corporation:
CASE 32 – PANERA BREAD COMPANY (2010): STILL RISING FORTUNES?














Batista, José R.
Colón, Ivanienith
Jerez, David T.
Otero, Ana
Serrano, Arnaldo

Wednesday, May 16, 2012
Dr. Héctor M. Rodríguez

I. Current Situation

      A. Current Performance


      Its current performance has changed in American eating habits. The company is a leader in the quick causal restaurant business with more than 1,027 bakery café in 36 states.   Panera Bread Company has had a significant growth under the management of Ronald Shaich, CEO and Chairman, until his retirement in 2010. The revenues rose from $350.8 million (2000) to $1,353.5 million (2009): $1,153.3 million from company-owned bakery-café sales, $78.4 from royalties and fees, and $121.9 from fresh dough sales to franchisees.   Share price rose over 1,600% from $3.88 a share (1999) to $67.95 a share (2009).
      They performed well, and have had a significant growth in the past years receiving good profits and earnings when other companies were not having the same luck.   Also they had a market share increase of over 1.6 percent over their competitors.



      B. Strategic Posture


      Panera Bread’s strategy is to provide premium specialty bakery and café experience to urban workers and suburban dwellers. Panera is trying to be “better than the guys across the street.” They are trying to make the experience of dining at Panera so attractive that customers would be willing to pass by the outlets of other fast casual restaurants competitors to dine at a near-by Panera Bread intent is to make great bread broadly available to consumers across the United States before going to international market.

      1. Mission:
        ▪ Panera's mission statement is A loaf of Bread in every arm.
        ▪ When Panera was created, Shaich had in mind...

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