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Note: Data might be faulty and doesnot represent the actual data

It's just used to demonstrate how to prepare BCG.
  * Characteristics of the Automobile Industry:
  1. Level of competition is HIGH.
  2. High rate of innovation
  3. Sales volume driven industry
  4. Segmented market
  5. Wide dealer network
  6. High growth rate (29.39 % in 2010)
  7. Rising Exports (30% increase in last 7 years)
  8. Inflationary affected
  9. High entry barrier
  10. High capital and medium labour intensity

  * Applicable Government guidelines and regulations:
  1. 100 % foreign investment allowed.
  2. Central Motor Vehicle rules (for construction equipments and safety of vehicles).
  3. Compliance to Indian standards (IS) and Automotive Industry Standards (AIS).
  4. Bharat stage III nationwide and Bharat Stage IV in 13 cities.
  5. Weighted tax deduction of up to 150% for in-house research and R&D activities.

  * BCG Matrix:
      * Data Used:
SEGMENT   'A' |
Make | Model | Sales |
Chevrolet | Spark | 14614 |
Hyundai | Santro | 40682 |
Maruti | 800 | 12065 |
| Alto | 143437 |
Tata | Nano | 29377 |

SEGMENT   'B' |
Make | Model | Sales |
Chevrolet | Beat | 21364 |
Fiat | Punto | 6225 |
Ford | Figo | 33016 |
Honda | Jazz | 2114 |
Hyundai | i10 | 62719 |
| i20 | 40610 |
Maruti | Estilo | 10868 |
| Wagon R | 72023 |
| A-Star | 7375 |
| Ritz | 37627 |
| Swift | 52020 |
Nissan | Micra | 8743 |
Skoda | Fabia | 8261 |
Tata | Indica | 41283 |
Toyota | Liva | 9076 |
Volkswagen | Polo | 19110 |

SEGMENT   'C+' |
Make | Model | Sales |
Chevrolet | Cruze | 4559 |
Honda | Civic | 1298 |
Renault | Fluence | 773 |
Skoda | Laura | 3011 |
Toyota | Corolla | 4761 |
Volkswagen | Jetta | 1173 |

SEGMENT   'SUV' |
Make | Model | Sales |
Chevrolet | Captiva | 830 |
Ford | Endeavour | 1419 |
Honda | CRV | 151 |
Hyundai | Santa Fe | 819 |
Mahindra | Scorpio | 24953 |...

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"Summary". Anti Essays. 11 Dec. 2018

<http://parimatch-stavka7.com/free-essays/Summary-348820.html>

APA Citation

Summary. Anti Essays. Retrieved December 11, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Summary-348820.html


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