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Super Bowl Exploited: Sexism and Logic Fallacies Within Commercials Essay

  • Submitted by: tabby317
  • on November 12, 2012
  • Category: English
  • Length: 1,616 words

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Below is an essay on "Super Bowl Exploited: Sexism and Logic Fallacies Within Commercials" from Anti Essays, your source for research papers, essays, and term paper examples.

Super Bowl Exploited:
Sexism and Logic Fallacies within Commercials

By
Mollie Ray

Associate Professor Heck
English 1010-124
9 October 2012

Outline
Thesis statement:   While Super Bowl commercials are often very entertaining, blatant sexism and logic fallacies can cause an unappealing effect on the audience.
  I. Toyota Camry “It’s Reinvented”
  A. Sexism
  B. Logic fallacies
  1. Hasty generalization
  2. Non sequitur
  3. Red herring
  II. Fiat “Seduction”
  A. Sexism
  B. Logic fallacies
  1. Flattery
  2. Red herring
  3. False analogy

Super Bowl Exploited:
Sexism and Logic Fallacies within Commercials
Millions of people sit down every year with friends and family to watch what is possibly the biggest sporting event of the year:   the Super Bowl.   There are many different reasons why folks watch it year after year; a lot of fans watch the Super Bowl for the football aspects of the entertainment, but many people have other reasons for watching, as well.   An enormous factor that plays into the number of viewers for The Super Bowl is the commercials; they are often very entertaining and usually funny.   However, these endorsements are often very sexist and filled with logic fallacies.  
According to Merriam-Webster Online, sexism is “prejudice or discrimination based on sex” or “behavior, conditions, or attitudes that foster stereotypes of social roles based on sex.”   These “sexual connotations” (Nilsen 36; 15) are shown throughout commercials year-round, but during the Super Bowl they are especially prevalent.   Sexism is often shown through language.   In the article “Sexism in English:   Embodiment and Language,” Nilsen observes, “Going back to what I learned from my dictionary cards, I was surprised to realize how many pairs of words we have in which the feminine word has acquired sexual connotations while the masculine word retains a serious businesslike aura” (36; 14).   And while this is true, it is often that in these...

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Super Bowl Exploited: Sexism and Logic Fallacies Within Commercials. Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Super-Bowl-Exploited-Sexism-And-Logic-347426.html


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