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CASE STUDY: SUZLON Introduction Suzlon Energy Limited, an Indian company that specializes in the development, manufacturing, marketing, and operations of wind turbines, was incorporated in 1995. The company is currently ranked as the fifth leading wind turbine maker in the world, with a global market share of 7.7% in 2006 and 2,725 MW installed globally as of January 2008. A giant in the Asian market, Suzlon maintains a presence in 15 countries across five continents and employs over 13,000 people. Though its corporate headquarters are based in Pune, India, the company has been developing its business from Amsterdam to leverage location and operational advantages. In a few years, the company may look to list on leading international stock exchanges. In May 2007, Suzlon acquired the German company REpower, which has strengthened Suzlon’s prospects of increasing its share in the promising European market. Previously, in May 2006, Suzlon acquired Hansen Transmissions, a gear-box manufacturer. Hansen raised $590 million from listing on the London Stock Exchange. Theme In a period of thirteen years, Suzlon has transformed from a small company of twenty people to a major multinational business that has propelled India into wind superpower status. Suzlon’s success illustrates the desperate need for reliable clean energy in a country that has been characterized until recently by its coal-based power production and it inefficient distribution system. Wind energy production in India has flourished thanks to supportive tax incentives and soaring energy demand, though the lack of a comprehensive national renewable energy policy and strong competition from China present obstacles to further growth. Internal Factors Suzlon was founded by Mr. Tulsi R. Tanti, who also acts as Director and Chairman of the Board. In addition, Mr. Tanti has been Chairman of the Supervisory Board at REPower Systems since June 21, 2007 and acts as President of the Gujarat Chapter of Indian Wind Turbine...

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