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Swot Essay

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Below is an essay on "Swot" from Anti Essays, your source for research papers, essays, and term paper examples.

For an international company, entering into a foreign market and making success in it is one of the most important missions for them. The investment amount and the risk of the plan are both high. Therefore, a detailed and comprehensive plan is a must. The article states that Lotus, a British sporting car‘s brand want to further expand the market share in China in order to have a better position in the global market. So, in the report, our group will focus on the analysis of the planning and strategy of the company in fulfilling the aim.
  There are 3 issues in total. As mentioned before, Lotus wants to expand its market share and boost the sale in the China market. Therefore the key themes or the managerial implications that derived from the article are that the corporate- level plan and strategy, the multi-domestic strategy and the SWOT analysis.
  To summarize the article, China is the most important market for Lotus. And, it is the gateway for Lotus to revival in the global market. The general manager for Asia-Pacific region at Lotus Cars foreseen that China will help the Asia pacific overtake Europe and North America to be the largest regional market for Lotus by the end of 2012 and it will replace Japan as the biggest market in the Asia pacific region. Lotus hopes to sell more than 300 vehicles in 2012 and generate more than one fourth of its total sales within the first four years of operation. In the five-year revival plan, one target is to sell 6,000-8,000 sports and racing cars a year globally by 2015. Lotus opened its first showroom in Beijing, three others will follow in early 2012, Shanghai, Guangzhou and Chengdu and 30 more within 2014. China’s sports car market has a strong growth in recent years because of the boost in personal wealth creation of the economic dynamism. So, the top management of Lotus thinks it’s the best time to enter China market and the top management also believed that the china fans are passionate to Lotus. Lotus provided 6...

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Swot. Anti Essays. Retrieved December 17, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/Swot-168596.html


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