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Swot Analysis

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SWOT Analysis           Page 1

SWOT Analysis

Candie Bunton

BUS/210

09/08/2012

David Nightingale

SWOT Analysis           Page 2
The business plan I selected to do my SWOT Analysis on was the café bistro coffee house business plan. The name of the business is The Water tower. The reason for me selecting this business plan is because coffee is something that is a big seller and will always be a big seller. People enjoy having a place to go to enjoy their coffee based drinks as well as lunch and dinner specialties. Throwing in some live entertainment is just a plus.
This type of business has a lot of strengths playing in its favor. The main strengths are that it offers food, beverages, and entertainment. The staff is trained to be courteous, efficient, and attentive. The location of this business is also very accessible. This is something that is very important to people that are trying to find a place to go for lunch or dinner. They want to be able to find the place and get inside. They do not want to be driving around forever trying to find the place. The Water tower offers seating for 100 people indoors and 40 people outdoors in their covered patio. It also offers full service dine in and carryout for their products. Another strength would be that they offer a full menu that is moderately priced. The café offers a small stage for live entertainment as well as the selling of newspapers and magazines. This allows the customer to feel as though they can keep up with the local news, entertainment, and history. Having the ability to be located in the center of town gives this business the strength to bring in other customers that just want to stop in for a drink, dessert, or just dancing after a long day.

SWOT Analysis           Page 3
As with any business, there are going to be some weaknesses that go with it. The main weakness that I see is having the ability to come up with the funding and the insurance needs that are to...

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