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Target Essay

  • Submitted by: vitataylor
  • on January 27, 2013
  • Category: Miscellaneous
  • Length: 2,461 words

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Below is an essay on "Target" from Anti Essays, your source for research papers, essays, and term paper examples.

Target Corporation
Professor:
December 14, 2012












Company Overview
      Target Corporation operates general merchandise and food discount stores in the United States.   The company offers household essentials; hardiness, including electronics, music, computer software, and toys; apparel and accessories, jewelry, and shoes.; home furnishings and décor consisting of furniture, lighting, and kitchenware, as well as   merchandise; and food and pet supplies primarily under Target and Super Target trademarks.   It also sells its merchandise under private-label brands, including Archer Farms, Archer Farms Simply Balanced. The company also offers merchandise through programs, such as CLearfix, GO International, Great save, and Home Design Event.   In addition it markets merchandise under licensed and designer brands. The company markets its products through its network of distribution centers and third parties, as well as through its online site Target.com.   As of January 30, 2010, it operated 1,740 stores in 49 states and the District of Columbia. Target Corporation also provides credit to qualified guests through its branded proprietary credit cards, including the Target Visa and the Target Card.   The company was founded in 1902 and is headquartered in Minneapolis Minnesota.
      The Target Corporation has a long history in the retail world that dates back to 1962 when the Dayton Corporation opened its first discount store and named it Target to distinguish it apart from its upscale retail department stores. Dayton’s when public in 1966, and three years later merged with family owned Hudson’s forming Dayton Hudson’s. The Dayton Hudson’s were considered retail innovators for their time and invested heavily in malls and specialty consumer areas such as electronics and hard goods. By 1970, Target had grown to 24 stores, and by 1977 Target had become Dayton Hudson’s top money making retail operation. Throughout the 1970’s and 1980’s, Dayton Hudson...

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