Planning the Project
This chapter begins by discussing the nine key elements of the project plan. The following two sections address the planning process in greater detail with considerable emphasis placed on the project launch meeting and the hierarchical planning process by which parts of the plan are sequentially broken down into finer levels of detail. This provides a natural transition to the creation of the Work Breakdown Structure. Finally, the chapter is concluded with a discussion of multidisciplinary teams including the topics of integration management, concurrent engineering and the design structure matrix.
Cases and Readings
Some cases appropriate to the subject of this chapter are:
Harvard: 9-692-058 Taco Bell Corp. This 31-page best-selling case describes a project to implement a new strategic plan involving major changes in layout, staffing, quality, product design, and information systems. The coordination and integration of all these project activities is what makes the plan successful, and hard for competitors to imitate. Two teaching notes are available for this case: 5-692-091 (20 pages) and 5-196-073 (12 pages).
Harvard: 9-694-059 Hardcard Project: Plus Development Corp. (A1); 9-694-060 Hardcard Project: Plus Development Corp. (A2) This 10-page (12-pages for A2) case allows the students to evaluate, using Microsoft Project software, the time line, resource allocations, and other aspects of a major project concerned with developing a hard disk drive. The perspective is from that of the VP of engineering. The (A2) case updates the project and the students have to determine whether a specific market introduction date will be feasible for the project. (Note: this case duplicates some of the information in the Plus Development Corp. case suggested for Chapter 2.)
Harvard: 9-193-013 American Airlines: The InterAAct Project (A) and 9-193-014 (B) This 17-page (and 11-page) set of cases describes the design...