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The Determinants and Measurement of Tourists’ Satisfaction Towards Environmental Quality at Tourism Destination in Cameron Highlands Essay

  • Submitted by: nisamanap
  • on October 19, 2013
  • Category: Social Issues
  • Length: 3,905 words

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Below is an essay on "The Determinants and Measurement of Tourists’ Satisfaction Towards Environmental Quality at Tourism Destination in Cameron Highlands" from Anti Essays, your source for research papers, essays, and term paper examples.

161 - Proceeding of the Global Conference on Business, Economics and Social Sciences (GBSR 2013)

THE DETERMINANTS AND MEASUREMENT OF TOURISTS’ SATISFACTION TOWARDS ENVIRONMENTAL QUALITY AT TOURISM DESTINATION IN CAMERON HIGHLANDS
Zarul Azhar bin Nasir, Noormahayu Binti Mohd Nasir Faculty of Business Management, Universiti Teknologi MARA (Perak), Malaysia Zarul6105@perak.uitm.edu.my, noorm492@perak.uitm.edu.my

ABSTRACT

This study aims to assess the determining factors that influence tourists’ satisfaction and to estimate the tourist satisfaction index in Cameron Highlands, Pahang, a tourism destination in Malaysia. To meet the objectives of this study, a set of questionnaire was used as an instrument to collect the primary data from tourists who visit Cameron Highlands. The questionnaire consists of 5 categories and 36 items pertaining services provided in Cameron Highlands and tourist’s impression of Cameron Highlands as a tourism destination. The 5 service categories are 1) Cleanliness and hygiene 2) Peace and quiet 3) Natural Environment 4) Recreational activities and 5) Safety and security. Information on specific and general satisfaction levels with regard to each item and socio-demographic profiles of tourists were also collected. Data was analysed using the Statistical Package for Social Sciences (SPSS) 21.0. The regression result show that only safety and security attribute have no significant relationship with tourist satisfaction and otherwise. The findings also proved that natural environment is the most dominant factor that influenced tourist satisfaction. The result shows that the most highly satisfied factors in determining tourist satisfaction level is natural environment (5.6171); followed by recreational activities (5.5350), peace and quiet (5.4533), cleanliness and hygiene (4.9829) and safety and security (4.7974). With respect to the satisfaction index, this study has found that the index is at 71.5738 percent which can be regarded as a...

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"The Determinants and Measurement of Tourists’ Satisfaction Towards Environmental Quality at Tourism Destination in Cameron Highlands". Anti Essays. 15 Dec. 2018

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The Determinants and Measurement of Tourists’ Satisfaction Towards Environmental Quality at Tourism Destination in Cameron Highlands. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/The-Determinants-And-Measurement-Of-Tourists-529306.html


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