The Effects Advertising Has on American Youth
Angel D. Haber
April 23, 2012
This essay is a causal analysis about the effects that alcohol advertising has on teenagers. Specifically, the question is in regards to whether advertisements lead to a rise of underage drinking in America’s youth. Using several different studies, as well as personal accounts, this essay will look to see if there is any causal relationship between the two events. There will also be a couple of examples of print advertisement showing what the average teenager sees, and how those advertisements can easily lead a teenager to alcohol. Reading this essay will give the reader perspective as to how these two events can relate to one another. The reader then should be able to conclude that there is a definite relationship between advertising and underage drinking. These ideas are in contrast to the idea that there is no relationship between advertising and underage drinking commonly referred to by television and other media advertisers.
Does advertising have an effect on American youth? While this question has been widely debated, there have been studies done to prove the effects of how a certain advertisement does effect the American youth. This essay is going to look at how alcohol advertisements affect the decisions of underage drinkers. Though advertisers say they are not intending to target America’s youth, their ads certainly do not avoid targeting them either. In this essay there will be some information that shows a relationship between the advertisements and the use of alcohol by underage drinkers.
In understanding the scope of the problem, is to first see how prevalent the problem is. In fact, observing statistics gathered by the NIDA, “72% of all teenagers will have consumed more than just a few sips of alcohol. And 37% of all teenagers will have done so by the 8th grade”. (Johnston, O'Malley, Bachman, & Schulenberg, 2010) Even the...