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Strategic Management December 11, 2009
Corporate Strategy at Grand MetropolitanIntroduction
Nowadays, most companies use their strategies for sale product and attractmore customer loyalty in different ways. According to Clarke-Hill and Glaister (1995), define strategic management process is applicable to many differentkind of organisation both commercial and non-commercial. There is the factor that many companies use in organisation for their business and it is useful. This paper will describe case study of Corporate Strategy at Grand Metropolitanwhich based on history development and how the company growth in themarket, analysis SWOT of the company then discuss about what strategy thatcompany use for improvement and give recommendation for GrandMet.
The history development and growth of the company
The Grand Metropolitan is a former major food, drink and retailing companywith strong financial and a strong team working in the early year companycould join with small businesses and purchased properties. There is the waythat makes company growth up in the wide market. In 1947 by Max Joseph era,company has begun developed by purchase properties as hotels in holidaycentre then later on company has purchased entertainment, food, drink,catering which relate to and public houses. And in 1971 GrandMet Hotels Ltdentered the brewing industry acquired Truman, Hanbury and Buxton Ltd then join with many business together in few year later. Also the company took thename Grand Metropolitan – diversified saw that hotels no longer main activitythen company reorganised into divisional group structure in 1973. There hadvery good vision of leaderships wear seeing the future change and good atmade decision so company was developing of good team working in differentera and growth dramatically since its inception as was among the top fifteenUnited Kingdom public companies in market capitalization in 1993.
A SWOT analysisStrengths

Team management

Lack of...

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