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The Indian Fashion Scenario Essay

  • Submitted by: kkaria309
  • on February 20, 2012
  • Category: Arts and Music
  • Length: 2,525 words

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Below is an essay on "The Indian Fashion Scenario" from Anti Essays, your source for research papers, essays, and term paper examples.

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THE INDIAN FASHION SCENARIO
TRIGGERS, TARGETS, TRENDS & TIPS 2009

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THE INDIAN FASHION SCENARIO

FOREWORD

In the globalised era, the apparel and accessory segment in India, like many other traditional product segments, is undergoing an astounding change of perception. While it continues to enjoy the position of being an enhancer of beauty, the new-age consumer perceives fashion as a must, manifesting the wearer’s attitude, personality and lifestyle. Fashion is now an important new sales driver in India, and domestic and international brands are scrambling to adjust their designs to cater to the Indian market. A host of variables - the buying occasion, the wearing occasion, the economic strata of the target segment and the effect of regional and religious influences on all of them are now being juggled to find the winning mix. With mounting western influence, and a focus on revival of traditional Indian fashion elements, diversity in India sees new faces. The Indian fashion stage is a reflection of deep cultural influences, the consumer shift in the new economic scenario, and changing social perceptions. It indicates the birth of new and distinct target groups that ride on various influences to set new trends. Understanding these influencers and the various target group characteristics are key to setting foot in the Indian fashion industry. Read on to find out more about this potential landscape.

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INDIAN FASHION TRENDS

CONTENTS

INDIAN FASHION FASHION TODAY

A RICH AND VARIED TEXTILE HERITAGE FASHION CLASSICS A BLEND OF WESTERN AND INDIAN WEAVES A GLOCAL SCENARIO LEADERS IN INDIAN FASHION

MARKET POTENTIAL

CONSUMER SHIFT FACTORS BEHIND THE CONSUMER SHIFT POTENTIAL TARGET GROUPS SEGMENT 1 SEGMENT 2 SEGMENT 3

MACRO TRENDS
TREND 1 TREND 2 TREND 3 TREND 4

IMPLICATIONS

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INDIAN FASHION

A RICH AND VARIED TEXTILE...

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"The Indian Fashion Scenario". Anti Essays. 19 Dec. 2018

<http://parimatch-stavka7.com/free-essays/The-Indian-Fashion-Scenario-169663.html>

APA Citation

The Indian Fashion Scenario. Anti Essays. Retrieved December 19, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/The-Indian-Fashion-Scenario-169663.html


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