MkT308 B2B Marketing: Assignment 1
Toyota, a famous Japanese multinational car manufacturer operates in almost all parts of the globe. The company is the model for many other multinational companies to follow their famous manufacturing system, Toyota Production System (TPS).
As the country of origin for Toyota, Japan play an important role as Japan is the major manufacturing base for Toyota with 12 plants located closely together around Toyota City in Aichi Prefecture, Japan. The reason why Japan is able to produce most Toyota cars in the world is part of the contribution from its business to business relationship with its business partners such as suppliers and distributors.
Today, Toyota is suffering with raising raw materials costs, both in Japan and other parts of the world where it operates. Due to Japan’s rapidly aging population and sluggish economy, it is important for Toyota to remain competitive in North America which account for about two-thirds of Japanese car industry consumption in overall.The experience of Toyota in early entry to US market provides the company the ability to deal with the crisis.
Toyota Motor Thailand (TMT) was established in 1962 which headquartered in Samrong, Thailand. It is the singe manufacturing hub for Southeast Asia. The company employed 13,500 employees and produces approximate 650,000 units per year. By building strong relationship with its local dealership since 1965, Toyota becomes the top brand in Thailand. TMT also export to their neighboring countries such as Malaysia, Indonesia, Vietnam and even South Africa credit to reliable relationship with local suppliers.
Table of Content
2.0 Analysis 4
3.1 Toyota Japan 4-5
3.2 Toyota U.S....