1. Ideal Customers:
Our ideal customers are those who are prone to:
* Vacations & general travel
* Family trips
* Domestic or foreign travel
* Any traveler concerned about losing money due to a canceled trip
2. Remarkable differences:
* Region specific plans hence low cost, High features.
* Double Sum Insured in case of hospitalization due to accident.
* No per ailment limit. No Upper age limit.
* Pay per Day Rates instead of slabs.
* Up gradation to Business class.
* Cashless claims settlement.
* Plans suitable for Student, Professionals, Businessmen, Women and Government employees
* Defence forces Personnel will get upto 20% Off in all packages except Business package.
3. Core strategy:
“The travel insurance sector has developed extremely dynamically over the last three years. We offer attractive products with worldwide insurance coverage and extensive assistance services in cooperation with over 600 tour operators and travel agents. H.M.W.T. travel insurance will be the leading travel insurer in 2025 with almost two million insured people and a market share of over 30%”
"For people who enjoy convenience without sacrificing quality, HMWT insurance has blazed the trail in pioneering a variety of travel insurance packages with an unprecedented convenience. Don’t think about anything...the good times are on us."
(The value proposition addresses the key demographic without being too constricting. Here, the value proposition says "your living the fast-paced life" but won't compromise that for what you like. It also says, whether you're traveling, planning or planned you can't go wrong with HMWT Insurance.)
The products current position is unique, in that it is the first of its kind to offer this combination of value and convenience. It's differential advantage over perceived competitors, like EFU and Jubilee are...