This paper examines the financial status of Royal Caribbean Cruises Ltd. along with the industry analysis for the cruise line industry.
The purpose of this paper is to provide an overview and complete financial analysis of Royal Caribbean Cruise Lines. This paper will include a complete financial summary of the company as well as a complete analysis of the cruise line industry. After reading this paper, readers will have acquired a great deal of financial information as well as a background of the corporation and corporate life in the cruise industry.
The term mission statement is defined as “A broadly stated definition of purpose that distinguishes the organization from others of similar type” (Daft & Marcic, 2009, p. 146). The mission state for Royal Caribbean is
A mission statement is
We always provide service with a friendly greeting and a smile.
We anticipate the needs of our customers.
We make all efforts to exceed our customers' expectations.
We take ownership of any problem that is brought to our attention.
We engage in conduct that enhances our corporate reputation and employee morale.
We are committed to act in the highest ethical manner and respect the rights and dignity of others.
We are loyal to Royal Caribbean and Celebrity and strive for continuous improvement in everything we do. (Royal Caribbean Mission Statement, 2010)
Royal Caribbean’s mission statement is very important to the organizations because it demonstrates very well what the company’s purpose is and how it expects its employees to operate. This mission statement is wrote out very well because it accurately displays what customers want from a cruise line industry. The company follows and operates according to its mission statement, which is a great business practice.