USA Today: Organizational Restructuring
USA Today, owned by Gannett Co., Inc., is a multi-platform news and information media company. On August 27, 2010, the company announced major organizational restructuring that included creation of new departments as well as new appointments in the departments of circulation, finance and news. David L. Hunke, former president and publisher of USA Today, described the restructuring as evolution that would transform USA Today from a newspaper company to multi-platform media company. The new departments created within USA Today, such as business development, product development and design, vertical development, digital development and establishment of USA Today Sports, would further expand the company and reach more customers across the print and digital and mobile platforms (USA Today Announces Organizational Restructuring, 2010).
In addition to company’s major restructuring in 2010, USA Today continues to evolve and improve. After thirty years since the company’s launch in 1982, USA Today unveiled its major redesign that included new logo, more color and cleaner layout. The company also improved its website and mobile-platform by introducing more tablet-like features (Saba, 2012).
The organizational restructuring performed at USA Today is an example of reengineering. Cummings and Worley define reengineering as rethinking and redesigning of business processes in order to improve the performance. Reengineering also changes the way how business produces and delivers goods (Cummings & Worley, 2009). USA Today has changed the way it delivers news to clients. The company added more platforms, in addition to print, that news could be delivered to customers, including website and mobile services. As a goal of restructuring, USA Today hopes to remain competitive against its major rivals New York Times and The Wall Street Journal as well as other daily newspapers, that are more easily available on smartphones and...