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What Is the Cause Behind the Local and International Success of Nike in an Industry Which Should Be a Perfect Competition?" Essay

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"What is the cause behind the local and international success of Nike in an industry which should be a perfect competition?"

Competition and Strategy

December 17, 2014

Table of Contents

History2

The Athletic Footwear Industry3

Porters Five Force Analysis4

Suppliers5

Buyers5

Rivalry6

Threat of new entrants7

Threat of substitute goods8

Competitive differences between emerging and mature markets9

Business Strategy10

Main Competitor Analysis13

Final Remarks and Conclusion16
Exhibits17
Works Cited18

Company History

In January 1964 University of Oregon track athlete Philip Knight and his coach Bill Bowerman founded Blue Ribbon Sports, a company that would later become the global leader and giant in the manufacturing and sales of athletic shoes, apparel, performance sportswear and sports equipment known as Nike Inc. Their initial goal was to break Germany’s domination of the industry and provide American college athletes with high-tech footwear to increase their performance by acting as a distributor for Japanese shoemaker Onitsuka Tiger (now ASICS). When relationships with their provider deteriorated seven years after it’s establishment, Blue Ribbon Sports decided to launch their own line of products in June 18,1971 starting with a soccer shoe called “The Nike”; the first shoe to have the Swoosh logo, which is considered one of the most successful logo designs of all time. The company later decided to rename itself to “Nike” in 1978. The company developed and refined innovative soles based on Bill Bowerman’s “waffle sole” idea, which would grip different racing tracks more efficiently, resulting in the company reaching 50% market share in the U.S. athletic shoe market by 1980.
Today, the company operates in more than 180 countries all over the world and enjoys worldwide sales of $20.8bn, a net income of approximately $2bn and total assets worth approximately $15bn. Nike has also grown through the acquisition of...

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MLA Citation

"What Is the Cause Behind the Local and International Success of Nike in an Industry Which Should Be a Perfect Competition?"". Anti Essays. 16 Dec. 2018

<http://parimatch-stavka7.com/free-essays/What-Is-The-Cause-Behind-The-758597.html>

APA Citation

What Is the Cause Behind the Local and International Success of Nike in an Industry Which Should Be a Perfect Competition?". Anti Essays. Retrieved December 16, 2018, from the World Wide Web: http://parimatch-stavka7.com/free-essays/What-Is-The-Cause-Behind-The-758597.html


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